Stefano Domenicali, CEO of Formula 1, has openly praised reigning world champion Lando Norris, describing him as ‘different from the others’ on the F1 grid. Domenicali frequently reminds the McLaren driver to “keep smiling,” emphasizing the importance of Norris’s upbeat personality in a high-pressure sport.
Norris secured his maiden F1 title in 2025, a remarkable achievement that sparked extensive discussion about his mental approach to racing. While Norris’s rise was anticipated due to McLaren’s long-term investment via their junior program, the impact he has had on younger fans and the sport’s culture has exceeded expectations.
The Bristol-born driver’s authentic engagement with social media and fans has won him a diverse and passionate following. This fanbase visibly rallied behind him, notably during his first British Grand Prix win at Silverstone, where grandstands were filled with enthusiastic supporters.
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Domenicali highlighted Norris’s youthful energy and positive outlook as standout traits, telling Sky Sports News, “He’s very positive, younger, energetic with his personality, that is different from the others. I always tell him, keep smiling. Positive energy is essential. They are role models, unique talents, and that attitude helps.”
Throughout the intense championship campaign, Norris’s demeanor faced scrutiny. Critics often suggested he should appear more upbeat and confident in media appearances. Nonetheless, Norris stayed true to his authentic self and clinched McLaren’s first Drivers' Championship since 2007.
Reflecting on his title-winning season, Norris remarked, “I believe I won the championship this year my way—by being a fair and honest driver. I could have been more aggressive at times, but that’s not who I am. I did what I needed to do to win consistently."
He emphasized his consistency under pressure, pointing to his comeback after the Zandvoort race and his string of strong performances in the final weekends. “Did I perform when I needed to? Yes, and that’s what mattered most to winning the World Championship.”
In a sport often defined by aggressive tactics and bravado, Norris’s calm confidence and positivity have set him apart, earning admiration from fans and leadership alike.