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Why I Bought Two of These £28 Floral Sun Dresses — And You Might Want One Too

If you want a summer dress that gets consistent rave reviews for flattering your figure and hiding any tummy concerns, the Scarlet Darkness Women’s Casual A-Line Sleeveless Sun Dress is worth a look. Available now as part of Amazon’s Prime Day sale, it’s been heavily discounted from £36.99 to just £28.85, with up to 30% off depending on the colour you choose.

This dress comes in nine beautiful floral patterns—from delicate Pink Floral to classic Black Floral and bright Blue and White Floral—plus sizes ranging from Small to XXL, making it a versatile choice for many. Its A-line silhouette and midi length create a breezy feel, perfect for a casual day by the beach or a summer outing. Pair it with sandals and a straw hat for an effortless seaside look, or dress it up with a Victorian-inspired waist belt for parties.

Made from soft, breathable polyester with a lining for comfort, the dress features a ruched bust and smocked back design. These details help flatter different body shapes by accentuating the waist and providing an adjustable fit. Over 300 reviewers have given the dress an average rating of 4.3 out of 5 stars, often highlighting the practicality of its pockets—rare for a summer dress—and its flattering fit.

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One happy customer called it a “10 out of 10,” praising its light, soft feel and noting how the snatched-in waist and flowing skirt hide any tummy concerns. Another appreciated the adjustable fit thanks to the elasticated back, side zipper, and tie front, while a third described the dress as “comfortable, beautiful, and not too revealing,” adding that it’s their “absolute favourite” and frequently garners compliments.

While most feedback is positive, it’s worth noting that some shoppers have reported sizing challenges, particularly for larger busts, as the dress offers limited adjustability in that area.

If you want to explore similar flattering summer dresses, you might also consider options from Next and Roman that feature twist details designed to draw attention away from the tummy area, also available at discounted prices.

Overall, with its blend of style, comfort, and practicality—plus discounts for Prime Day—this Scarlet Darkness sun dress is a summer wardrobe must-have.

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