There’s something magical about exploring a new place, and Frome, in Somerset, is proving to be one of Britain’s most spectacular hidden gems. Frequently praised as the UK’s most beautiful high street, Frome combines historic charm with a lively cultural scene, making it a must-visit destination.
This delightful market town welcomes visitors free of charge and boasts an array of independent retailers. From antique shops and retro clothing boutiques to bespoke jewellery makers and pottery studios, Frome offers a unique shopping experience that’s hard to match. Local cafés and eateries serve artisan treats and local ales, perfect for a leisurely afternoon.
Frome’s blend of cultural richness and rural beauty has drawn many looking for a peaceful yet stimulating environment. The town’s heritage shines through landmarks such as the medieval Nunney Castle, often called Somerset’s “most romantic castle.” Surrounded by a moat, the castle is managed by English Heritage and free to explore, adding a touch of history to your visit.
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The strong community spirit here is evident in popular events like the Frome Festival, Frome Carnival, and the enchanting Frome Window Wanderland—where local homes are illuminated and decorated for visitors to enjoy. Families also appreciate the mix of state and independent schools, making Frome an attractive place to settle.
Located just 13 miles from the historic city of Bath and within two hours of London, Frome offers an affordable and tranquil alternative for city dwellers seeking a slower pace. Its growing popularity is reflected in rave Tripadvisor reviews and vibrant social media posts showcasing the town’s beauty.
Travel enthusiast Andrea recently praised Frome on TikTok, calling it “one of England’s prettiest towns” and an ideal day trip from London’s Paddington Station. Another visitor, Rosie, highlighted the town’s stunning architecture and charming cobbled streets, urging others to explore this picturesque Somerset gem.
The famous Wednesday and Saturday Frome Market is a highlight for many, offering everything from handmade pottery and jewellery to fresh flowers and delicious street food. One devoted market-goer shared her love for the event, calling it her “favourite day of the month,” while acknowledging it can sometimes be delightfully overwhelming.
Frome’s enchanting combination of history, culture, and community make it a standout destination—truly deserving of its reputation as one of the UK’s most beautiful high streets.