Collagen, a vital protein that supports skin, bones, muscles, and overall health, has recently gained widespread attention for its potential benefits. However, experts at Boots caution that while collagen supplementation can be helpful, it requires consistent, long-term use, and there are important natural steps to consider first.
As we age, our body’s collagen production gradually declines, which can contribute to reduced skin elasticity, joint discomfort, and slower muscle repair. Vicky Pennington, Nutritionist at Boots, explains, “Collagen is one of the most abundant proteins in the body, essential for muscle building and cell repair.”
Despite the buzz on social media, Pennington advises focusing on dietary and lifestyle habits that naturally support collagen levels before turning to supplements. “Maintain a balanced diet rich in nuts, seeds, colorful fruits and vegetables, fish, and grass-fed proteins,” she recommends. Highlighting a key insight, Pennington adds, “Marine collagen, particularly from wild-caught fish like salmon, is absorbed up to 1.5 times more efficiently than sources from cows or pigs, so fish-based collagen is a smart choice.”
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Collagen’s benefits extend beyond skin hydration and firmness. “It’s crucial for holistic skin health, bone and joint support, muscle repair, and even protecting vital organs such as the gut,” says Pennington.
A common misconception is the timing of when to start collagen supplements. “There’s no one perfect age to begin,” Pennington notes, “but since collagen production often decreases faster after age 40, many people opt to start supplements in their 20s or 30s for preventive support.” Consistency over time is key, as collagen’s effects develop gradually.
Kirstie Thorley-Mitchell, Head of Wellness at Boots, highlights younger generations’ interest: “Our surveys show that about half of Gen Z and millennials have tried collagen, compared to only 20% of people in their 60s.” She emphasizes the wide variety of forms available—from tablets and powders to gummies and drinks—allowing everyone to find an option that fits their lifestyle. To support customers, Boots has also expanded wellness training for Health & Wellness Specialists across its stores.
Popular collagen products at Boots include Free Soul Collagen Gummies (£14.99), Absolute Collagen Liquid Marine Collagen sachets (£30), and Boots’ own Marine Collagen tablets (£33).
However, experts urge a balanced perspective. Professor Faisal Ali, consultant dermatologist at Mid Cheshire NHS Trust, stresses that sun protection, a healthy diet, and quitting smoking will have a more profound impact on skin aging than supplements. “The best thing you can do for your skin is use good sunblock,” he says, highlighting the importance of protecting skin from UV damage.
In summary, collagen supplements can be a useful addition to a long-term wellness routine, particularly when combined with healthy lifestyle habits and natural dietary sources.