A farm attraction in Wincanton has defended its decision to feature live reindeer at the recent Christmas lights switch-on, despite protests from animal rights campaigners.
During last Friday’s event, two reindeer were present to add festive cheer, drawing criticism from the campaign group Animal Aid. Footage from the event showed a young boy touching one of the reindeer, prompting a reminder that they are not toys.
Somerset Reindeer Ranch, which supplied the animals, strongly denies that the reindeer were upset or distressed in any way. A spokesperson explained that the animals were closely managed by their owners throughout the event, housed in a spacious pen rather than a confined enclosure, and monitored constantly to ensure their well-being.
“The reindeer are extremely accustomed to meeting the public. They are calm, well-travelled, and have participated in Christmas events for many years. At the event, they appeared relaxed, settled, and showed no signs of distress,” the spokesperson said.
They added that the reindeer only participate in a handful of outings during the Christmas season for a few weeks. Following these events, they return to their usual routine, which includes roaming freely, grazing, and resting with their herd. The spokesperson also emphasized that reindeer have been domesticated for thousands of years and have temperaments similar to ponies.
In contrast, Isobel McNally, Campaign Manager at Animal Aid, reiterated concerns about the use of live reindeer in public festivities. “Reindeer are sensitive herd animals, and removing them from their natural groups, particularly when young, just to be displayed as attractions is inexcusable. We urge event organisers to choose compassionate, animal-free entertainment and encourage the public to boycott such events.”
Animal Aid has called on Wincanton Town Council to ban live reindeer from all future public events and to set an ethical example by opting for animal-free festivities.
A representative from Wincanton Town Council acknowledged the importance of animal welfare in event planning. “We recognise that reindeer are living, sentient beings whose health, safety, and comfort must come before entertainment or tradition. We firmly believe that no animal should endure unnecessary stress, excessive transport, or loud conditions that compromise their well-being. We are confident that these standards were met at the recent event.”
The council representative further stated that licensed professionals handle any reindeer at their events, following strict welfare guidelines. They confirmed that the council will review concerns, examine all evidence, and reconsider the use of live reindeer in future celebrations.