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Unspoilt South West Seaside Village Outshines UK’s Prettiest Towns for Business and Charm

The United Kingdom is home to countless picturesque towns famed for their beauty, but England’s South West region consistently stands out with its stunning villages and dramatic coastlines. Among these, Devon is celebrated for its timeless charm, featuring rugged cliffs, winding cobblestone streets, and historic architecture that captivates visitors.

While Clovelly in North Devon has often been hailed as the county’s most beautiful town—securing top rankings from holiday experts such as Hoseasons—the quieter village of Budleigh Salterton remains a hidden gem that deserves greater recognition. Described as “one of Devon’s most unspoilt and charming towns,” Budleigh Salterton offers visitors a uniquely authentic coastal experience away from the crowds.

Located less than two hours from Clovelly, Budleigh Salterton prides itself on its iconic red sandstone cliffs, part of the UNESCO World Heritage Jurassic Coast. Alex Gwillim from Sweetcombe Cottage Holidays describes the village as a “real hidden gem” brimming with unique local businesses that invite exploration.

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The village boasts a 2.5-mile stretch of shingle beach, consistently ranked among The Times' Top 10 Beaches in the South West. Its waters earned an “excellent” rating in the 2024 Bathing Water Classifications, making it an ideal spot for swimming and water sports. Visitors can rent stand-up paddleboards or kayaks to navigate the scenic coastline and experience its natural beauty from the sea.

Budleigh Salterton is also a haven for nature lovers. The nearby Otter Estuary Nature Reserve offers excellent birdwatching opportunities, while accessible walking trails provide breathtaking views of the distinctive sandstone cliffs and estuary landscapes.

Beyond natural attractions, the Fairlynch Museum and Arts Centre showcases the area’s rich geological heritage alongside local history. Housing exhibits on the Jurassic Coast and historic industries, the centre also celebrates contemporary art from local creators, providing both cultural insight and visual inspiration.

Visitor reviews echo the village’s tranquil appeal. Budleigh Beach holds a solid 3.9 rating on TripAdvisor, with guests praising its peaceful atmosphere and calm waters perfect for paddleboarding and swimming. One visitor noted, “We loved this beach. It was nice and quiet despite the sunny Sunday.” The Otter Valley Wildlife Walk earns even higher praise with a 4.7 rating, lauded for its scenic river path, abundant birdlife, and well-placed benches for resting and admiring the views.

Whether seeking relaxation, outdoor adventure, or a glimpse into Devon’s natural and cultural heritage, Budleigh Salterton offers an idyllic escape that combines unspoilt beauty with welcoming community charm.

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