In 2014, CNN Travel recognized Clevedon Pier as one of the world’s most beautiful piers. This stunning structure is the only pier in the UK to have won the prestigious ‘Pier of the Year’ award three times. Now, The Telegraph has named it one of Britain’s most underrated travel destinations for 2026, celebrating its unique charm and historic significance.
Described as a place of “staggering beauty, eccentric history and quiet, un-showy charm,” Clevedon Pier has been delighting visitors for over 157 years. Opening in 1869, this Victorian pleasure pier in Somerset has gracefully aged while maintaining its original splendor. It holds the distinction of being Britain’s last surviving Grade I-listed pier, a testament to its architectural and historical importance.
Situated on the Severn Estuary in the Bristol Channel, Clevedon Pier was initially constructed to attract tourists and support ferry travel. It served rail passengers commuting to South Wales and hosted paddle steamer excursions for nearly a century. The pier extends 312 meters (1,024 feet) and features eight spans supported by steel rails, topped with wooden decking, culminating in a charming pavilion at its head.
In 1970, the pier faced a crisis when two spans collapsed during stress testing, threatening its existence. However, local fundraising and heritage grants funded an extensive restoration. The pier was dismantled, restored, and reassembled, partially reopening in 1989 and fully reopening in 1998. The following year, it earned its first ‘Pier of the Year’ award.
Today, Clevedon Pier is a vibrant local landmark open seven days a week (weather permitting), attracting visitors with its blend of history, dining, and seaside enjoyment. The Toll House museum offers fascinating exhibits on the pier and Channel history, along with panoramic views of the Bristol Estuary. The Glass Box restaurant and Pagoda Café provide delightful dining experiences set against picturesque waterside backdrops.
The pier also serves as the embarkation point for the world’s last seagoing paddle steamer, offering seasonal excursions that bring history and adventure to life. Entry fees are affordable, with adult tickets priced at £6.50, children’s tickets at £4, and family passes available for £17 annually, allowing unlimited access.
Clevedon Pier also has a surprising pop culture connection. In 2014, the globally famous boyband One Direction filmed their music video for “You and I” here, attracting a surge of fans. To commemorate this event, a plaque was installed on the pier. In January 2025, a second plaque was dedicated to the late One Direction singer Liam Payne, featuring lyrics from the song “Walking in the Wind,” serving as a heartfelt tribute.
Visitors consistently praise the pier’s charm and beauty. Reviews highlight its serene atmosphere, scenic views, and friendly staff, with many appreciating the pier’s timeless elegance and the engaging family-friendly experiences it offers. Whether soaking up the sunshine, enjoying a peaceful walk, or dining with a view, Clevedon Pier remains a cherished treasure in Somerset and a must-see destination for travellers.