Russell & Bromley, the iconic British footwear retailer, has launched a sweeping “everything must go” clearance sale after entering administration in January. The sale features discounts of up to 50%, building on an earlier 20% reduction introduced earlier this year, as the company seeks to liquidate remaining stock from stores at risk of closure.
Following Next’s acquisition of Russell & Bromley on January 21, three key outlets — including locations in Chelsea, Mayfair, and Bluewater Shopping Centre — have been secured and will remain operational. However, 33 stores and nine concessions, notably those in Bath, Cheltenham, and Exeter, were not included in the deal and face potential shutdown.
These at-risk shops are expected to stay open until May to clear remaining inventory. While Next has saved 40 jobs through the acquisition, approximately 320 employees still face uncertain futures as redundancies loom.
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Founded by George Bromley and Elizabeth Russell in 1880, Russell & Bromley has long been a favorite among celebrities and royalty, counting the Princess of Wales, Katie Holmes, and Billie Piper among its patrons. Yet since 2019, the company has struggled financially amid rising operational costs and waning customer demand exacerbated by the pandemic.
The current sale marks a critical phase as Russell & Bromley attempts to navigate these challenges and manage its legacy in the footwear market.