With the surge of social media health trends, people are more confused than ever about what to eat, drink, and do to maintain good health. According to a new study, 60 percent of individuals feel overwhelmed by the sheer volume of health and wellbeing advice competing for their attention online.
More than half of those surveyed admitted to following health tips they found online, and 46 percent have purchased supplements or wellness products based on online claims—only to later feel misled. The study, commissioned by Wild Nutrition, also revealed that some popular wellness topics, like gut health and “fibremaxxing,” are particularly confusing for many.
Among the concerns reported, 38 percent were unsure if different supplements might conflict with one another, and over a third were uncertain about which foods are considered ultra-processed.
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Isabelle Nunn, Head of Nutrition Science and Formulation at Wild Nutrition, cautions against believing promises of dramatic results from a single ingredient or rigid diet rules. She advocates for evidence-based advice, listening to one’s body, and focusing on sustainable habits.
“Increasing fibre intake is one of the simplest and most effective goals for better health,” Nunn explains. “Fibre not only supports digestive health but also benefits mood and overall wellbeing by nourishing the trillions of microbes in our gut responsible for energy, hormonal balance, and even sleep quality.”
Nunn also addressed several prevalent nutrition myths:
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Breakfast is the Most Important Meal: While 75 percent of adults believe breakfast holds this title, Nunn says no universal rule applies. Individual needs and routines matter more. However, breakfast can be a valuable chance to add fibre and nutrients, such as porridge oats topped with raspberries, nuts, and seeds.
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Detox After Overindulging: Despite 60 percent of Britons thinking a detox is necessary after rich food or alcohol, the body’s natural systems—like the liver and kidneys—already handle waste elimination efficiently. Instead, Nunn recommends returning to balanced meals, staying hydrated, and ensuring enough sleep.
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Apple Cider Vinegar Burns Fat: More than half (54 percent) believe apple cider vinegar aids fat burning, but Nunn clarifies it should be enjoyed as a flavorful addition to dressings and meals—not as a weight loss shortcut.
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Electrolytes Needed Without Exercise: About 42 percent think they should consume electrolyte drinks regardless of activity level. Electrolytes are primarily beneficial after prolonged exercise, heavy sweating, or illness, not as an everyday necessity.
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Higher Supplement Doses are Better: One-third of adults assume bigger doses mean greater benefits. Nunn stresses that supplement quality and individual suitability matter most, urging consumers to seek professional guidance.
To boost fibre intake, Nunn recommends foods like beans, pulses, oats, seeds, fruits, vegetables, and whole grains. She warns against advice promising quick fixes with one product or strict rule.
The study also found that half of adults regularly self-diagnose nutrient deficiencies, and 27 percent prescribe their own vitamins. Interestingly, 57 percent become more health-conscious during summer months.