https://somersetdaily.co.uk/tags/sportsrights/Recent content in sportsrights on Somerset DailyHugo -- gohugo.ioen-usWed, 06 May 2026 14:43:34 +0000https://somersetdaily.co.uk/sky-sports-secures-1bn-formula-1-rights-deal-blocking-netflix-and-apple/Wed, 06 May 2026 14:43:34 +0000https://somersetdaily.co.uk/sky-sports-secures-1bn-formula-1-rights-deal-blocking-netflix-and-apple/Sky Sports has solidified its position as the premier home of Formula 1 with a landmark £1 billion deal extending its broadcasting rights through 2034. This new agreement effectively blocks major streaming competitors such as Netflix and Apple from acquiring exclusive rights to the sport in key markets. Since becoming the official UK broadcaster of Formula 1 in 2019, Sky Sports has helped the sport’s popularity soar. UK and Ireland viewership has increased by an impressive 90%, with audiences under 35 growing by 120% and female viewers more than doubling.