Detrash, a trailblazer in sustainable luxury, has unveiled its latest creation: the Au.M.G dive watch—a remarkable timepiece marrying sophistication with environmental responsibility. Priced at £375, this exclusive release boasts a rare gold PVD-coated face paired with a striking strap crafted entirely from recovered ocean plastic.
With only 100 units produced and just 50 currently available for purchase through Detrash’s website, the Au.M.G is already capturing the attention of eco-conscious consumers and watch aficionados alike. Its design features 80% recycled surgical-grade steel, combining durability with a commitment to sustainability.
Every detail speaks of quality craftsmanship. The dial draws inspiration from the brand’s acclaimed Gotham’s Vigilante model, while a scratch-resistant sapphire crystal with anti-reflective coating promises clarity and resilience. Water-resistant up to 200 meters, this watch is engineered to endure the elements and be cherished for generations.
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The name Au.M.G encapsulates the essence of the watch—gold (Au), marine (M), and grit (G)—highlighting the fusion of precious metals and ocean-bound materials. Beyond its components, Detrash pledges 1% of all sales to Surfers Against Sewage, reflecting their dedication to ocean conservation.
Sustainable packaging complements the timepiece, with each watch arriving in a pouch made from surplus fabric, underscoring Detrash’s holistic eco-friendly approach.
Customer feedback has been overwhelmingly positive. Enthusiasts praise its distinctive style, meticulous attention to detail like the patterned bezel and luminous hour markers, and the watch’s solid yet comfortable build. Some note its robust weight, describing it as a substantial piece perfect for special occasions.
The Au.M.G isn’t just a watch—it’s a statement piece designed for those who value style, sustainability, and legacy.