The George Inn, nestled in the village of Norton St Philip, Somerset, has been honored as the ‘AA Inn of the Year’ at the AA’s prestigious Hospitality Awards, securing its place as the Best Inn in the UK.
With a rich history dating back to 1397, this Grade I-listed 14th Century Tudor inn is one of England’s oldest and most beloved establishments. Having already earned the title ‘AA Inn of the Year, England’ earlier this year at the annual Bed and Breakfast Awards, The George Inn has now taken the ultimate crown.
Recently joining the Butcombe Boutique Inns collection—a premium group curated by Butcombe Group to offer guests unique, personalized and homely experiences in the UK’s most desirable locations—The George Inn continues to blend historic charm with exceptional hospitality.
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Linda Johnson, General Manager of The George Inn, expressed her joy at the achievement: “To say I’m delighted would be an understatement! Winning ‘AA Inn of the Year’ against such formidable competition is a testament to our incredible team’s dedication, hard work, and heartfelt care.
“As part of the Butcombe Boutique Inns, we strive to provide our guests with outstanding experiences and warm hospitality. This prestigious accolade belongs to every member of our staff.”
The award ceremony took place at the JW Marriott Grosvenor House and was hosted by well-known television and radio personality Vernon Kay. The event celebrated the finest hotels, restaurants, inns, and B&Bs across the UK with awards spanning 18 categories, including AA Chefs' Chef of the Year, AA Spa Hotel of the Year, and the new AA Rising Star Award.
Simon Numphud, Managing Director of AA Media, highlighted the resilience and innovation within UK hospitality: “This celebration shines a light on the passion, creativity, and determination defining the sector today. Hospitality teams have transformed challenges into exciting opportunities, and their achievements set a shining example for the future of our industry. Congratulations to all winners, nominees, and new Rosette holders.”