Residents and business owners in Salcombe, affectionately known as ‘Chelsea-on-Sea,’ are growing increasingly concerned over recent measures by South Hams District Council that seem to target tourism—and threaten the town’s livelihood. The introduction of what locals label a ‘tourist tax’ is causing friction, particularly impacting second-home owners and day visitors critical to Salcombe’s economy.
Approximately 60% of Salcombe’s properties are second homes, which already incur double council tax rates. Now, the council has instituted a differential parking scheme, charging tourists up to £10 per day, while locals may obtain an annual permit for £5 and pay £8 per day otherwise.
Local businesses, heavily reliant on tourism, report a noticeable decline in visitor numbers, especially during peak periods such as the Easter holidays. Beck Gordon, owner of Salcombe Yawl Café and Norman’s Fishmonger, voiced her fears: “The town needs tourism to survive. We’ve seen more families than second-home owners of late, but fewer visitors overall. Parking challenges and fees are deterring people from coming.”
She highlighted that the short tourist season—from April to October—is critical for business sustainability. “Without visitors, we can’t stay open over winter. The parking system is a barrier, and people find it difficult and expensive, especially day-trippers from nearby cities like Plymouth and Exeter.”
The impact on local workers is equally severe. Many employees face difficulties with permits and find themselves juggling limited parking options or risking expensive tickets. One café manager shared that parking expenses could consume £120 of her wages when working just three days weekly, a cost that directly affects staff retention and morale.
Despite these worries, the recent Easter period saw some improvement, helped by good weather, though concerns remain high about the town’s future. Shop owners have noticed closures and declines, with longstanding businesses like Jack Wills shutting down, replaced by smaller enterprises or rental spaces.
On the brighter side, newcomers like Bonnie Kouki, who opened the sandwich shop Mrs Cookies last year, report a promising start. By offering affordable options appealing to locals and workers in the area, Bonnie demonstrates how catering to the community may help revitalize the town’s economy.
Council representatives defend the parking charges, stating that fees remain among the lowest in the South West and emphasizing that residents benefit from discounted schemes. They acknowledge the delicate balance required to maintain public services without alienating visitors and promise to review and adjust policies if necessary.
As this debate unfolds, the future of Salcombe hinges on finding a compromise that supports both the needs of residents and the vital tourism sector upon which so many livelihoods depend.