Taunton is experiencing a refreshing surge in activity, defying national trends with increasing footfall and a wave of new businesses enriching Somerset’s economy.
Recent data reveals that Taunton’s weekly footfall has risen by 2.1% year-to-date compared to 2024, outpacing the UK average growth of just 0.5%. This uptick sharply contrasts with the wider South West region, which has seen a 2.9% decline in footfall.
The promising trend aligns with findings from iwoca’s Business Hotspots 2025 report, which highlights the registration of 1,612 new businesses in Somerset between January and June. Remarkably, Somerset experienced a 167% increase in business registrations compared to last year, positioning it as one of only three local authorities nationwide registering growth.
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Taunton MP Gideon Amos attributes this success to the resilience of local entrepreneurs. Speaking in the House of Commons, he acknowledged the tough climate businesses face—rising National Insurance contributions and job-related taxes have strained operations across the country. Yet, Somerset’s increase in new businesses and footfall serves as a beacon of hope.
“It’s encouraging to see that despite nationwide challenges, Somerset is thriving,” Amos commented. “Our independent shops and diverse local businesses are rightfully putting Taunton on the map. Their resilience is truly commendable.”
Local shop owner Susie Thomas, proprietor of Rocket and Bird in the Taunton Independent Quarter, shared her enthusiasm reflecting the town’s renewed vibrancy. Managing the quarter’s social media, Susie has witnessed dramatic engagement growth—over four million views on Facebook in three months and a 25% increase in followers, now exceeding 7,800.
“We’ve enjoyed our best summer in over six years,” Susie said. “Customer numbers have noticeably surged, and other shop owners are seeing similar results. Taunton offers an incredible variety of shops, cafés, and restaurants—it’s time this was widely appreciated.”
MP Amos emphasized the importance of supporting local businesses. “Shopkeepers, hoteliers, publicans, and restaurateurs are the lifeblood of Taunton,” he said. “Ahead of the upcoming Budget, we need to address job taxes and reform the business rates system to ensure town centres can prosper.”
Committed to fostering growth, Amos pledged to continue advocating for investment in Taunton and neighbouring Wellington, aiming to maintain Somerset’s momentum as a flourishing hub for commerce and community life.