Natasha Whiting, 35, owner of Hidden in Bath, recently made the tough decision to close her shop early after a particularly challenging day in which she only took £4.50 in sales. Hidden, which specializes in British-made lifestyle goods such as homeware, books, candles, ceramics, crockery, and cards, prides itself on offering shoppers a sensory experience with products crafted from natural materials like clay, wood, linen, and flowers.
However, the economic climate, combined with a decline in high street footfall and the ongoing cost of living crisis, has taken a toll. On one Wednesday, the only item sold was a single wooden postcard. Facing these challenges, Natasha posted about the day’s sales on Instagram, expressing her frustration and announcing she would close the shop for the following two days to catch up on back-end work.
The post garnered an overwhelming response from other independent retailers sharing similar struggles. Natasha explained, “I don’t want to say goodbye to my shop, but right now it’s about survival. Many shops reached out after my post, with stories of how tough the last eight months have been.”
Multiple factors impact independent shops today, including the rise of online shopping and fewer tourists visiting Bath. The city has seen several store closures recently, including the historic Jolly’s department store, which operated since 1823 but is expected to reopen next year under new management.
On a more positive note, some businesses like Graham and Green on Walcot Street report increased footfall this year. Store manager Hannah attributes their success to an established presence, prime location in the artisan quarter, air conditioning, and ongoing promotions. With tourists returning steadily over the past two years, the store remains busy.
Local shopper Glenys Stevens, 72, emphasizes the importance of supporting independents. “I refuse to buy from Amazon,” she says. “If I can’t find what I want locally, I simply go without. It’s vital we support unique shops and cafes, or else all our towns will look the same with big chain stores.”
Natasha’s experience highlights the broader struggles faced by independent retailers today and the critical need for community support to keep local shops thriving.