Princess Andre is setting out on her own path in the beauty industry, marking a significant step that could place her in direct competition with her mother, Katie Price. This move comes shortly after Princess was left out of Katie’s recent reality series, The Princess Diaries, signaling a shift in their relationship both personally and professionally.
At just 18 years old, Princess has applied to trademark her name for exclusive use in the beauty sector. Her trademark covers a range of beauty products including eyelashes and eye brushes, capitalizing on her signature look.
Katie Price, already established in the beauty market, now faces potential rivalry from her daughter. Princess, famous for her striking eye makeup and long faux eyelashes from a young age, is carving out her own niche. Her past success includes a major contract with high-street retailer Superdrug, where she was the face of their affordable cosmetics line, Studio London.
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According to insiders, Princess’s partnership with Superdrug will continue into the next year. Industry sources told The Sun that the retailer “couldn’t wait to snap her up” again, highlighting her broad appeal and effectiveness as a brand ambassador.
Princess’s ambitions to launch a beauty line were prominently featured in The Princess Diaries, where she openly discussed plans with Claire Powell — agent to her father Peter Andre and former manager of Katie Price. Powell is now overseeing Princess’s trademark application through the Intellectual Property Office, indicating strong professional support for the young influencer’s business venture.
This emerging dynamic between Princess and Katie adds a new layer of complexity to their public relationship, as both women vie for success in the competitive world of beauty.