Olivia Rodrigo captivated the Glastonbury audience with her powerful first headline set on Sunday evening, June 29. However, amid the cheers and sing-alongs, many viewers at home found their attention diverted by an unusual sight: a Lidl flag waving prominently in the crowd.
Festival-goers often bring flags representing their home counties, pride communities, or international causes—this year’s lineup included a variety of county flags, Pride flags, and banners supporting Ukraine and Palestine. Yet, the bright and bold Lidl logo, appearing multiple times on a single flag near the centre of the Pyramid Stage, caught the eye in a humorous and unexpected way.
During Olivia’s emotional performance of “drivers license,” viewers noticed the striking supermarket banner waving behind the singing crowd, sparking amusement on social media. One attendee shared, “Trying to take a cool photo and made it look like Olivia Rodrigo is flying a Lidl flag.” Another fan commented, “Just seen a Lidl flag at Glastonbury. Game’s so back.”
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The Lidl flag quickly became a viral moment, reminding everyone that at Glastonbury, anything can happen—and even a supermarket banner can steal the show.