Travelers seeking a joyful break can now immerse themselves in the festive spirit at Sedgemoor Farm Shop, located within Roadchef’s Sedgemoor Services on the M5. This popular pitstop has been transformed into a winter wonderland, brimming with local flavors and seasonal delights.
The farm shop has unveiled a new collection of seasonal foods, drinks, and handcrafted gifts sourced from artisan makers throughout Somerset. Designed to offer weary drivers a comforting pause, the shop proudly features products from 50 local producers within a 40-mile radius, along with an additional 14 regional artisans from within 60 miles.
To enhance the holiday experience, Sedgemoor Farm Shop is showcasing beautiful wreaths and hand-tied floral arrangements from Florum, available for purchase in-store. Visitors can also indulge in a festive deli menu featuring Christmas hot drinks like gingerbread mocha, Christmas pudding latte, honeycomb hot chocolate, and mince pie hot chocolate.
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For those craving savory options, the shop offers chicken, turkey, and stuffing rolls, alongside hot honey pigs in blankets turnovers, perfect for a hearty seasonal snack. Sweet tooths can delight in decorated gingerbread cookies, ‘Xmas Joy’ cookies, and smart elf brownies.
Other traditional festive treats include Christmas cakes and shortbreads from Beau’s Bakehouse, marmalades and jams from Bumblee, and mince pies from Pullins Bakery, all carefully curated to bring the magic of Christmas to every traveller’s stop.
Kevin Whitehouse, Roadchef’s retail, procurement, and supply chain director, said, “At this time of year, people are looking for small moments of comfort and joy during their travels, and that’s exactly what our Christmas offering aims to deliver.” He added, “Whether it’s a warming seasonal drink, a freshly baked festive treat or a thoughtful gift from a local artisan, we want travellers to feel the magic of Christmas with every stop at the Farm Shop.”