A large fire broke out this afternoon at a factory yard on Avon Way in Trowbridge, producing thick black smoke visible for miles. Dorset and Wiltshire Fire and Rescue Service responded promptly after reports came in at 3:17 pm regarding a fire involving two lean-to buildings used to store manufacturing waste and pallets.
Crews from multiple stations—including Trowbridge, Warminster, Devizes, and Chippenham—were quickly dispatched. Additional support arrived from Calne and Chippenham, along with a command unit from Pewsey. To facilitate firefighting efforts, Canal Road was temporarily closed.
By 4:24 pm, firefighters equipped with breathing apparatus were actively battling the flames using hose reel jets and main jets to contain the fire and prevent its spread. Authorities advised local residents to keep doors and windows shut due to the substantial smoke plume affecting the area.
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At 5 pm, the operation intensified with six crews working in unison, supported by a water carrier, while onsite personnel used machinery to create firebreaks within the accumulated waste. The closure of Canal Road remained in effect to accommodate firefighting equipment and hoses.
Around 7 pm, fire services scaled back their presence to two crews from Warminster and Tisbury as they focused on extinguishing hot spots and thorough dampening to prevent re-ignition.
Investigations suggest the fire started accidentally and has been contained to two wooden buildings housing textiles, wood, and paper materials. The swift response helped limit damage and safeguarded the surrounding community.