Frome Town Council has declined a proposal to lease the Badgers Hill ground, home of Frome Town AFC, to a private investor with an option to purchase. However, the council emphasized that the door remains open for future offers that better align with community interests.
Council Chair Fiona Barrows explained that the rejected plan failed to demonstrate sufficient “clear community benefit” and lacked strong safeguards to protect Badgers Hill—a cherished local asset. The decision came after an Extraordinary Town Council meeting on June 5, which included both public and private sessions due to commercially sensitive financial information.
“This wasn’t an easy decision,” said Cllr Barrows. “Badgers Hill means a great deal to our community, and nearly a million pounds of public funds have been invested here over the past three years. We have a duty to protect that investment and ensure the site benefits local residents.”
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Before the confidential discussions, various stakeholders voiced their views. Frome Town AFC coach Danny Greaves and Lester Silk of the Frome Town Supporters Club advocated for the private lessee’s proposal, emphasizing the need for new management. Conversely, Max Hirst, Chair of Frome Town Community Benefit Society, along with Tara Tomley of Frome Town Women and Darren Bernstein from the Football Supporters Association, opposed the plan. They argued that community ownership was a better path forward and criticized the business plan as flawed.
Lee Seviour, Chair of Frome Town United—which represents Frome Town Robins, Frome Town Women, and Frome Collegians—reported positive relations among stakeholders, signaling potential for a unified approach.
Council members voted that the current proposal did not meet the legal criteria for best consideration. However, they expressed willingness to consider an improved offer that guarantees long-term community benefits.
Cllr Barrows concluded, “It was a difficult evening, but hearing every perspective with respect was encouraging. The passion for football is strong here, and we hope that enthusiasm can help bridge divides and lead to a fair solution for everyone.”