The Labour party has insisted that its online political advertising for the West of England Metro Mayor candidate, Helen Godwin, fully complies with all guidelines, despite concerns raised regarding the lack of prominent Labour branding in the ads.
A sponsored Facebook post from “West of England Election Updates” showcased a BBC article about Ms. Godwin and made claims about her plans if elected, despite lacking clear Labour branding. While the ad is labelled as a sponsored post paid for by the Labour Party and includes required legal imprints, it raises questions about transparency.
Additionally, the affiliated website, iwillvote.org.uk, lacks Labour branding on its surface but carries a copyright notice and legal imprint from Labour, further blurring the lines of accountability.
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A spokesperson for the Labour Party defended the ads, stating that the party “complies fully with all guidelines relating to political digital advertising” and emphasized the prominent display of imprints and required contact information.
The lack of clear branding and transparency in political advertising has raised concerns, with calls for reforming the rules surrounding political ads. A campaign group advocating for higher advertising standards has highlighted the inadequacy of current regulations.
As the election for the West of England Metro Mayor heats up, the dynamics of the contenders are closely watched. The latest polls indicate a tight race, with Ms. Godwin leading the pack, closely trailed by several candidates.
The scrutiny over the compliance of Labour’s campaign ads with advertising regulations highlights the need for clearer guidelines and transparency in political advertising.