Pure Seoul, a renowned Korean beauty brand, is gearing up to open a new store in Bath this summer. Located within the Southgate Shopping Centre, the new location marks a significant step in Pure Seoul’s ambitious plan to double its presence across the UK by the end of 2026.
Currently, Pure Seoul operates 19 stores nationwide and is poised to add another in Leicester next week. The Bath store is a strategic addition, given the city’s reputation as a global tourist destination with a rich heritage centered on wellbeing and self-care.
Leslie Tang, CEO and co-founder of Pure Seoul, shared her enthusiasm about the expansion: “Bath represents a key milestone in our growth this year. Its unique blend of historic charm and modern vibrancy offers the perfect setting to introduce the authentic K-beauty experience to the South West. Physical retail remains an exciting channel for us, allowing a personal connection with our customers as we work towards doubling our store footprint.”
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K-beauty, or Korean beauty, is famed for its innovative skincare products focusing on hydration, nourishment, and skin brightening. The upcoming Bath store will feature approximately 70 distinct brands, with around 40 available exclusively at Pure Seoul. Customers can expect a highly personalized shopping experience, with knowledgeable staff ready to provide tailored skincare advice and curate bespoke routines.
While the exact opening date is yet to be confirmed, shoppers eager to explore Pure Seoul’s offerings can currently visit the nearby Cardiff store.