Popular Korean skincare brand Pure Seoul is set to launch a new store in Bath this summer. The new location at Southgate Shopping Centre marks a significant step in the brand’s ambitious expansion across the UK throughout 2026.
Currently operating 19 shops nationwide, Pure Seoul is also preparing to open a new store in Leicester next week. Bath is a crucial part of their growth strategy, chosen for its status as a globally visited city with a strong focus on wellbeing.
Leslie Tang, CEO and co-founder of Pure Seoul, shared, “Bath perfectly aligns with our vision to bring K-beauty closer to the South West. It’s one of the few cities where physical retail remains vibrant and exciting, helping us move towards doubling our store count this year.”
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The Bath store will offer a curated selection of around 70 Korean skincare brands, with close to 40 brands exclusive to Pure Seoul. Known as K-beauty, these products emphasize hydration and skin brightening. Visitors can expect a warm welcome from staff who provide expert advice and personalized skincare routine plans.
While the exact opening date is yet to be announced, customers can currently visit the nearest Pure Seoul store in Cardiff.