Pure Seoul, a renowned Korean skincare brand, is gearing up to open a new store in Bath this summer at the Southgate Shopping Centre. This launch is part of the brand’s ambitious plan to double its UK presence in 2026, expanding from its current 19 locations nationwide. Alongside the Bath opening, Pure Seoul will also debut a new store in Leicester next week.
Leslie Tang, CEO and co-founder of Pure Seoul, emphasized the strategic importance of Bath in their expansion. “Bath is a key part of our 2026 growth strategy. Known globally for its rich heritage and focus on wellness, it’s the ideal city to introduce K-beauty to the South West. It’s also one of the few places where physical retail remains vibrant and exciting, helping us move closer to doubling our store count this year,” said Tang.
K-beauty, originating from Korea, is famed for skincare products that prioritize hydration and brightening effects. Pure Seoul’s Bath store will feature approximately 70 brands, including around 40 exclusive lines available only through Pure Seoul.
READ MORE: Tributes to Somerset Legend ‘Hippy Kev’ Celebrate His Unforgettable Spirit
READ MORE: Michael Vaughan Slams Delayed Appointment of England’s New Selector
Customers visiting the new store can look forward to a personalized experience, with expert staff offering tailored recommendations and curated skincare routine plans. While an exact opening date has yet to be announced, the nearest existing Pure Seoul store is located in Cardiff.