Katie Price, the former glamour model and media personality, has made it clear she has no plans to step away from the spotlight anytime soon—even amid ongoing financial struggles. At 47, Price recently missed a court hearing tied to her bankruptcy, which has raised questions about whether a greater portion of her income will be directed toward outstanding debts.
Having been declared bankrupt twice, most recently in March 2023, Price’s financial difficulties have been well documented. However, in a revealing interview with Closer Magazine, she dismissed any notion of retirement: “A lot of people would probably be hanging it up now, but I couldn’t be hungrier. There’s no time for me to retire—I don’t ever see that happening.”
Price, who is currently dating Married At First Sight star JJ Slater, 32, also shared her enthusiasm for reaching her 50s. “Bring it on! I feel more myself than ever. Age is truly just a number—I feel sexy at 47, and I’ll be even sexier at 50. It’s not about the number, it’s about the energy, and I’ve got loads of energy.”
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She revealed plans to celebrate this milestone by resurrecting Jordan, her iconic persona from her early career. This isn’t just a nostalgic throwback; it’s part of an innovative new venture. Katie recently became the first British celebrity to trademark her AI likeness, partnering with UK technology company OhChat to create an interactive, digital version of Jordan.
This AI ‘Jordan’ allows fans to interact with her virtually, offering a unique way to connect with the celebrity’s signature charm and persona. Katie recorded 30 phrases to help create a 3D animated digital replica capable of conversing and engaging fans in real time. She admitted the AI technology is “scary” but expressed confidence in embracing modern trends rather than shying away.
Price, a household name since the 1990s for her Page 3 modeling and appearances in magazines like Playboy and Nuts, is positioning herself at the forefront of celebrity-technology integration. The AI Jordan promises fans constant interaction—voice notes, conversations, and even customizable visual content—while ensuring the experience remains tasteful by excluding explicit material.
OhChat described the AI persona as an exciting revival: “OhChat brings you Jordan like never before. The same iconic body. The unmistakable voice. The attitude that drove you wild. Only now… she talks to you. She sends voice notes. She says the things you always dreamed of hearing.”
Public reactions have been mixed, with some viewers finding the idea innovative and others uncertain about the concept of a digital double.
As Katie Price navigates financial hurdles and embraces cutting-edge technology, she continues to reinvent herself on her own terms—showing no signs of slowing down anytime soon.