Iceland is set to launch a brand-new Food Warehouse store in Taunton, promising shoppers a host of exciting offers, giveaways, and a fresh shopping experience. Opening its doors on Tuesday, July 1, at Priory Fields Retail Park, the store will welcome customers from 7:45 am.
The grand opening will bring not only convenience but also approximately 29 new jobs to the local community. Early arrivals are in for a treat with the first 150 customers receiving £10 Food Warehouse vouchers—totaling £1,500 in giveaways. Additionally, customers arriving before 7:30 am will be entered into a prize draw, where five lucky winners will compete in a thrilling supermarket sweep challenge. Each winner will have 90 seconds to fill a trolley with as much as they can carry for free.
The celebration extends with more prizes like Tower Panini Presses and Tower Air Fryers given away before the store officially opens. Shoppers can also participate in a sweets-jar guessing game to win a Daewoo Double Drawer Air Fryer.
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The new store boasts exclusive one-day promotions across popular household brands, reinforcing Iceland’s commitment to delivering value. Kristian Barrett, group retail director at Iceland Foods, expressed enthusiasm about the opening, highlighting that the Food Warehouse format offers a wider product range and bulk-buy packs in a spacious, warehouse-style setting.
Shoppers will discover exclusive products from brands like Slimming World, Cathedral City, and TGI Friday’s. Multi-buy offers such as 3 for £3, 5 for £5, and 10 for £10 will also be available. The new Taunton store aligns with Iceland’s ongoing 10% Tuesday discount for customers over 60 and offers further promotions via the Bonus Card app.
The store will operate from 8 am to 9 pm Monday through Saturday and 10 am to 4 pm on Sundays. Prospective job applicants are encouraged to visit www.icelandcareers.co.uk for employment opportunities at the new location.