Vodafone has collaborated with Spotify to release the official Glastonbury Festival app, offering fans personalized recommendations based on their Spotify listening habits. This new feature aims to help users discover the best performers to watch at Glastonbury.
Emily Eavis, Co-organizer of Glastonbury, expressed her excitement about the numerous new features integrated into this year’s app, anticipating an enhanced festival experience for attendees. Complementing the app’s launch, Vodafone UK’s Consumer Director, Rob Winterschladen, highlighted the importance of delivering an app that enriches the festival experience while providing seamless connectivity.
The app boasts innovative features including map-pinning for navigating the expansive 1,200-acre Worthy Farm and Spotify integration for personalized recommendations. Additionally, the upgraded Line-up feature allows fans to curate their own customized schedules, which can be shared on social media.
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In addition to these enhancements, users can tune into Worthy Farm FM, a dedicated radio station during the festival dates. The app is available for free download on the App Store and Google Play, and will serve as a valuable tool for festival-goers, offering comprehensive information and features to maximize their experience.