M&S’s latest Farm to Foodhall TV campaign, launching this week, spotlights Glastonbury dairy duo Natalie and Simon Clapp from Brue Valley Farm alongside renowned chef Tom Kerridge. This fifth-generation family farm has been a trusted M&S supplier for over 40 years, transitioning from cider-making to crafting exclusive artisanal butters.
Brue Valley Farm’s butters, made using slow-churned traditional methods, boast a rich, open texture that elevates every dish. Featured in the advert are three signature flavors from M&S’s Collection range: Garlic & Herb, Parmigiano & Truffle, and the exciting new Cowboy flavor. The Cowboy butter combines smoky paprika, chipotle chili flakes, and cayenne, perfect for enhancing burgers, prawns, or grilled sweetcorn. Available in select stores and online via Ocado, this bold new addition is already generating buzz.
The campaign follows Tom Kerridge’s journey across the UK as he meets farmers and producers, offering viewers a behind-the-scenes glimpse into the passion and craftsmanship behind M&S’s products. Each batch of Brue Valley butter is hand-rolled, individually flavored, and packaged onsite, a testament to the farm’s dedication to quality.
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Natalie Clapp expressed her pride in the collaboration, saying, “Working with M&S and Tom Kerridge to showcase our Collection butters has been incredible. Developing recipes in my kitchen and seeing them on shelves is a dream come true. We’re excited for customers to try our new Cowboy flavor!”
Amy Chandler, M&S’s specialist technical manager, celebrated the longstanding partnership: “Our Collection butters are beloved by customers, and it’s inspiring to see the passion and skill Natalie, Simon, and their team bring to every batch. Celebrating 40 years together is a milestone, and we’re excited for what the future holds.”