The rich, buttery chew and golden sweetness of a flapjack evoke a nostalgic taste of childhood, and for founders Carol Myott and Sally Jenkin, it transformed into a full-scale business phenomenon. What began as a trial at a small country market in Tavistock has flourished into a multi-award-winning empire with 12 shops across the South West.
The secret to their success lies in top-notch ingredients, daring flavors, and an unwavering commitment to quality. Their Easter range brings a refreshing alternative to traditional chocolate eggs, offering a playful twist on the season with intricately designed chocolate plaques and creatively flavored flapjacks.
From the Happy Easter Flapjack Box to the Giant Easter Plaque, their seasonal collection adds a unique touch to Easter celebrations, providing options for personalized gifts and showstopping centrepieces. Even pets are not left out, with a special Flapjacks for Dogs variety.
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The journey of Flapjackery, from a chance meeting at a market stall to becoming a national success, is evidence that simple ideas, executed with passion and quality, can evolve into something truly extraordinary. As predictable chocolate eggs populate the Easter shelves, Flapjackery’s handcrafted, gluten-free alternatives offer a refreshing change, perfect for gifting, gatherings, or a personal treat.