Flapjackery, the popular flapjack company, is opening a permanent shop on the historic Pulteney Bridge in Bath. This follows a successful run as a temporary pop-up in the city, which encouraged the brand to establish a long-term presence in this prime location.
Co-founder Carol Myott highlighted the advantages of the Bath site, citing its “prominent setting” and proximity to Bath Rugby, which ensures steady foot traffic on match days. She said, “Pulteney Bridge attracts a diverse mix of visitors from across the UK and overseas. Many are new to flapjacks, so we take the time to introduce them properly. It’s always rewarding to see customers return shortly after their first visit to take more flapjacks home.”
Store manager Janine Pickett, a three-year team member, expressed her enthusiasm about the new Bath outlet. “It’s so exciting to be here permanently. The shop looks fantastic and we’re eager to welcome both locals and tourists alike. We already have a loyal local following, and it’s wonderful to have neighbouring shopkeepers drop by. There’s a real community spirit on the bridge.”
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Founded ten years ago by Carol Myott and Sally Jenkin, Flapjackery has grown steadily and now operates outlets in several towns including Tavistock, Falmouth, Dartmouth, Minehead, Wells, Plymouth, St Ives, Lymington, Fowey, and Sidmouth.
The bakery offers a wide range of flapjacks, from classic recipes to flavourful varieties like salted caramel brownie, apple and blackcurrant, and clotted cream fudge.
Flapjackery’s Bath store officially opens its doors tomorrow, March 28, at 9am, inviting all to come and taste their delicious flapjacks in this unique setting.