A Somerset farm attraction has defended its decision to feature live reindeer at the Christmas lights switch-on event in Wincanton, despite protests from animal rights campaigners. Two reindeer were part of the display last Friday, drawing criticism from the campaign group Animal Aid, which opposes using live animals as festive attractions.
Footage from the event showed a young boy touching a reindeer while being cautioned that “it’s not a toy,” highlighting concerns about the animals’ treatment. However, Somerset Reindeer Ranch, the supplier of the animals, dismissed any claims that the reindeer were distressed or upset.
A spokesperson for the ranch explained, “The owners personally managed the reindeer throughout the event. They were housed in a large pen, not a confined space, and were constantly monitored.” She added, “These reindeer are extremely accustomed to interacting with the public. They are calm, well-travelled, and have participated in Christmas visits for many years without issue.”
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The ranch representative further noted that the reindeer only take part in a limited number of outings each Christmas season and are then returned to their regular lifestyle of roaming freely, grazing, and resting with their herd. “Reindeer have been successfully domesticated for thousands of years, with temperaments similar to ponies,” she said.
Animal Aid’s Campaign Manager, Isobel McNally, urged Wincanton Town Council to prohibit live reindeer appearances at public events. “Reindeer are sensitive herd animals, and it’s inexcusable to separate them from their natural environment to serve as props,” she stated. “We call on the public to boycott such events and encourage organizers to opt for compassionate, animal-free entertainment.”
Responding to the concerns, a Wincanton Town Council representative said, “We recognize that reindeer are sentient beings whose health, safety, and comfort take precedence over tradition or entertainment. We believe no animal was subjected to undue stress, excessive transport, or loud conditions during this event. All reindeer were handled by licensed professionals following strict welfare protocols.”
The council added that it will review the concerns raised, examine the evidence, and reassess the use of reindeer in future events to ensure ethical treatment of the animals.