East Beach at West Bay in Dorset, widely recognized as a filming location for the popular ITV drama Broadchurch, has earned an important new environmental designation ahead of the summer season. It is now officially listed as a designated bathing water site, joining 12 other new locations across the UK in receiving this status.
The designation means East Beach will undergo regular water quality testing by the Environment Agency throughout the bathing season, ensuring safer swimming, surfing, paddleboarding, and other water activities for visitors. This latest addition brings the total number of designated bathing waters in the UK to over 460, according to the Department for Environment, Food and Rural Affairs (DEFRA).
West Bay Swimmers Action Group played a pivotal role in campaigning for East Beach’s inclusion. The South West region also welcomes two other new designated bathing waters: Newton and Noss Creeks in South Devon, and the River Fowey in Lostwithiel.
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DEFRA highlights the significance of these sites, stating that bathing waters provide essential social and health benefits by connecting people with nature and supporting local economies through tourism.
Water Minister Emma Hardy emphasized the government’s commitment to revitalizing water quality standards: “The introduction of these new bathing sites means better monitoring of our waterways, a boost for local tourism, and greater confidence for local swimmers. Following years of indifference towards bathing waters, this government has expanded the number of sites as part of our overhaul of the water sector.”
Throughout the season, environmental officers will conduct weekly water sampling at all designated sites. Alan Lovell, chair of the Environment Agency, encouraged swimmers to stay informed: “If you’re planning on open water swimming this summer, check water quality and conditions before you go. Our teams will conduct over 7,000 tests across more than 460 locations to ensure the highest standards.”
This initiative reflects the strong community and governmental commitment to improving water quality and safeguarding natural recreational spaces, promising a safer and more enjoyable summer at East Beach and beyond.