A groundbreaking initiative is making it easier than ever to visit the stunning nature reserves of the Somerset Levels without relying on a car. Running until March 2026, the ‘Step, Ride, Thrive’ project enhances transport links to the Avalon Marshes Centre—a key gateway to the nationally protected Shapwick Heath, Shapwick Moor, and Westhay Moor nature reserves.
Located on Shapwick Road near Westhay, the Avalon Marshes Centre now enjoys direct access via the number 668 bus service operated by Libra Travel, which will stop at the centre throughout the trial. This improved service is complemented by efforts to support cycling and encourage active travel among schools and local communities.
The initiative is led by the Avalon and Poldens Local Community Network (LCN), a coalition of 23 councils and community groups in the Bridgwater area—including Street Parish and Glastonbury Town councils. Funded through a £35,000 grant from the Somerset Association of Local Councils (SALC) community health and well-being fund, the program aims to promote healthier lifestyles, combat social isolation, and strengthen people’s connection with Somerset’s rich natural heritage. Notably, 31% of LCN residents do not have access to a car, making improved public and active transport essential.
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Somerset Councillor Theo Butt Philip highlights the broader impact of the scheme: “Step, Ride, Thrive is more than transport—it’s an investment in our communities’ well-being and their relationship with nature. It opens up opportunities for residents of all ages to explore the Avalon Marshes sustainably and safely.”
Ewan Jones, SALC chief executive, added, “Seeing town and parish councils collaborate to help residents connect with nature is inspiring. When communities team up, everyone benefits.”
In tandem with this local effort, Natural England is producing a series of conservation-focused films featuring Westhay Moor and other key sites across the South West. Created in partnership with the University of Exeter and funded by the Natural Environment Research Council’s RENEW project, these films aim to raise awareness and support for wildlife recovery in a visually engaging, accessible format.
The ‘Wild West Country Odyssey’ series includes poetry by University of Exeter professor John Wedgwood Clarke, blending art and science to highlight the importance of protecting these delicate ecosystems. The short film on Westhay Moor, premiering on Natural England’s YouTube channel on July 7, focuses on peat restoration and its vital role in climate change mitigation.
David Burton of Natural England stresses the need for creative communication: “We want to reshape how people relate to nature, building a resilient future through inspiring storytelling.”
Film director Simon Willis hopes the films will deepen public appreciation: “Behind the beautiful landscapes lies an extraordinary human effort to safeguard wildlife. We want people to look beyond the postcard image and truly value these places.”
Professor Wedgwood Clarke adds, “The South West’s landscapes have long inspired creativity, but their fragility demands we support conservation. We hope this series encourages everyone to explore and protect these special places.”
To join the ‘Step, Ride, Thrive’ initiative or learn more, contact [email protected].