Tesco has let children take the reins in a fun and creative revamp of its fruit and vegetable labels, resulting in playful new names that are brightening up the shopping experience. Among the most charming changes is broccoli, now dubbed “palm tree’s little sister,” thanks to the imaginative minds of young shoppers.
This lighthearted rebranding initiative aims to make healthy eating more engaging for children by giving familiar produce quirky and memorable names. The rebranded labels, such as “unicorn horns” for carrots, have been received with delight by both kids and adults alike. Shoppers are enjoying the fresh twist on their usual grocery run, finding joy in spotting the inventive new names that bring a bit of magic and fun to the aisles.
By involving children directly in naming the fruit and veg, Tesco is fostering a connection between kids and nutritious foods, encouraging a positive attitude toward eating well. This playful shake-up not only supports healthier choices but also adds a unique and entertaining shopping experience for families.