Bath has been named the UK’s most romantic city in a new study by Tarotoo, just in time for Valentine’s Day. This comprehensive study examined romance-related activity across UK cities by analyzing online search trends alongside the availability of romantic amenities such as florists, wedding photographers, restaurants, events, and luxury hotels, all scaled per 100,000 residents.
Leading the way, Bath boasts an impressive 94.6 high-rated romantic restaurants and 29.8 romantic hotels per 100,000 people, making it the ideal destination for candlelit dinners and indulgent stays. Instagram activity reflects this romantic vibe, with over 1,000 romance-related hashtags per 100,000 people. Couples frequently book local photographers to capture their special moments amidst Bath’s iconic Georgian architecture and famous Roman baths, complemented by the city’s boutique luxury hotels.
In comparison, Durham, noted for its historic charm and scenic riverside setting, ranks second, with fewer restaurants and romantic hotels, but shines in community engagement related to romance, particularly Valentine’s card searches and wedding venues. Newcastle upon Tyne appeals to younger couples with its lively nightlife, florists, and photographers, while Exeter and York stand out with top-notch wedding photography and culinary experiences respectively.
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Other cities such as Edinburgh, Hereford, Perth, Chelmsford, and Oxford also feature prominently, each offering a unique romantic charm—from historic castles and festivals in Edinburgh to the photogenic streets of Oxford and the floral abundance in Chelmsford.
Bath’s combination of rich history, elegant architecture, and well-established romantic infrastructure firmly places it as the go-to UK destination for couples looking to celebrate love this Valentine’s Day.