As Valentine’s Day approaches, a new study by Tarotoo has crowned Bath as the UK’s most romantic city. The study examined romance-related behaviors across various UK cities, blending online search trends with real-world romantic amenities to create a comprehensive ranking.
To determine the rankings, the study evaluated factors like the number of florists, wedding photographers, romantic restaurants, events, and luxury hotels, adjusted per 100,000 residents. This data-driven approach highlights not only where romance is discussed online but also where it is truly nurtured in everyday life.
Bath leads the pack with an impressive 94.6 high-rated romantic restaurants and 29.8 romantic hotels per 100,000 people, making it an ideal destination for intimate candlelit dinners and luxurious stays. The city’s Instagram presence is also vibrant, with over 1,000 romance-related hashtags per 100,000 residents, reflecting its popularity among couples who cherish memorable moments and picturesque photo sessions.
The unique blend of Bath’s Georgian architecture, famous Roman baths, and stylish boutique hotels creates an irresistible romantic atmosphere. In contrast, Durham—the city ranked second—has fewer romantic restaurants (34.5 per 100k) and hotels (8.6 per 100k), emphasizing Bath’s superiority in providing romantic infrastructure.
Elsewhere, Newcastle upon Tyne impresses with its lively nightlife, florists, and restaurants, while Exeter stands out for its abundance of proposal photographers and appealing natural surroundings. York and Edinburgh bring historic charm and culinary delights to couples seeking a romantic escape.
For those planning a Valentine’s trip to Bath, various accommodation options are available, ranging from elegant Georgian-era apartments to luxurious spa hotels featuring hot spring baths, saunas, and private outdoor hot tubs. These options provide the perfect setting for a memorable and indulgent romantic retreat.
In summary, Bath’s rich romantic offerings—from high-quality dining to luxurious stays and breathtaking scenery—secure its place as the UK’s top destination for couples this Valentine’s Day.