Somerset Daily
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Shopkeeper Closes Shop After Taking Just £4.50 in a Day

Friday, July 25, 2025 retail independent bath business economy footfall crisis shopping local storefront

Natasha Whiting, 35, owner of Hidden in Bath, recently made the tough decision to close her shop early after a particularly challenging day in which she only took £4.50 in sales. Hidden, which specializes in British-made lifestyle goods such as homeware, books, candles, ceramics, crockery, and cards, prides itself on offering shoppers a sensory experience with products crafted from natural materials like clay, wood, linen, and flowers. However, the economic climate, combined with a decline in high street footfall and the ongoing cost of living crisis, has taken a toll.